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4 reasons to attend the IAB Summit 19 – Sandton Chronicle

For the 5th year running, The IAB Summit 19 is set to address how brands, publishers and marketers are creating business impact with purpose in the digital economy. Book your tickets now and be part of the attendees that will learn how best to capture, develop, and activate marketplace intelligence to drive bottom-line results, while positively impacting the community, climate and cooperation. The theme for this year is “The NEW (NOW!) Transformation through the Power of Digital”.

1. Learn how to transform your business

If you want to find ways to transform your business, strategy and learn from the innovative ways other industry leaders are doing, then this year’s IAB Summit 19 is the place to be. Celebrating, supporting, investing and listening to the youth is one of the transformation goals this year. “Transformation is at the core of our strategy to uplift and shift current ways of working to create impact across our industry, country and continent and empower the media and marketing industry to thrive in a digital economy,” said IAB Summit 19. “It is imperative that this transformation agenda drives leadership and participation with a shared universal goal and country-level outcome. The great work we do can do even more for our businesses and each citizen in our country if we collaborate with this end in mind.”

2. Hear from a diverse group of speakers

This year’s programme features a diverse group of speakers from different areas of the industry. Speakers include Paula Hulley, CEO of IAB SA, experienced Research Associate Account Director at Millward Brown and part-time Lecturer Samu Makhathini, Cosmopolitan Editor-In-Chief Holly Meadows and Deputy Editor Noxolo Mafu, co-founder and CEO of Special Effects Media South Africa Danilo Acquisto amongst many others.

3. A jam-packed and specially curated full-day programme

The IAB Summit 19 agenda shows a very detailed and well-crafted day filled with lots of discussions, presentations, networking and ideas exchange. Download the programme here:

IAB 2019 Summit Agenda: 

8:00     Registration l Networking Breakfast

9:00     MC Welcome l Samu Makhathini l The New Now!

9:15     IAB CEO Opening address l Paula Hulley l The Direct Brand Economy (DBE)

9:35     Accenture Interactive Africa MD | Wayne Hull l Leading in the New

10:05   Project Isizwe CEO l Dudu Mkhwanazi l The Connected City

10:25   10×10 l UCook CCO | Menno Brouwer DBE: 10 x power insights

10:35   10×10 Mpumelelo l “Frypan” Mfula l DBE: 10 x power insights

10:45   10×10 FlexyForce Founder l Annette Muller l DBE: 10 x power insights

11:00   Comfort break | Networking | Tea

11:30   Media 24 Research & Analytics l Gareth Lloyd l Mobile Beyond the Click

12:00   IAB #BizTrends19 Panel l Balancing the Power of the New Now

KALLIEBREE KEYNERD: Head of Social Media at Joe Public Connect:

KIRIGO KAMORE: Content Manager McCann1886 & Global Diversity Champion at McCann Worldgroup

DALI TEMBO: CEO Instant Grass International


DANETTE BREINTENBACH: Panel lead and Freelance Editor

12:45  Interactive up! l Special Effects Media l Youtube & video creation 101

13:05   Lunch | Networking | Interactive Pods

14:15   Interactive up! l Special Effects Media l Video Editing 101

14:25   Interactive up! l AMP: Noxolo Mafu l Interactive Shopping 101

14:40   10xBeta l Marcel Botha l Manufactured Stories

15:15   Blu Flamingo Digital Africa | Seanice Lojede | The New Now in Content Marketing

15:35   Prize Giving

15:45   MC Event wrap

16:00   Summit19 Close

4. Tickets are selling fast

If any of the previous years are anything to go by, booking your tickets as early as possible is essential to securing your seat at this year’s IAB Summit 19. To book tickets, visit

For more info: visit

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