Book Marketing

American Advertising Cookbooks: how corporations taught us to love Spam, bananas, and Jell-O – Boing Boing

Christina Ward has a new book out called American Advertising Cookbooks: How corporations taught us to love Spam, bananas, and Jell-O. It’s beautifully designed book with lots of color photographs from mid-century food corporation cookbooks that takes a deep dive into the sociological and geopolitical implications of American eating in decades past.

Here’s an excerpt (PDF): Good Housewife photo section from American Advertising Cookbooks Ward for boingBoing

Background image: By dexterous simpson/Shutterstock

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