French agency holding company Havas this morning announced the launch of what it claims is the ad industry’s first dedicated “customer experience” network. The aptly named “Havas CX,” combines 1,200 people from Havas’ global creative agency groups with customer experience specialists, and integrates them based on the holding company’s proprietary consumer research, including its highly-regarded “Meaningful Brands” studies.
The move follows the recent launch of consumer experience specialty agency BETC Fullsix in Paris, as well as the acquisitions of Langoor, Think Design and Gate One.
In a statement, Havas said the new network will “marry the technological, functional aspects of CX with its clients’ brand promise and the personal and cultural context devised from Havas and BETC’s consumer insights.”
It said the network already services clients including Reckitt Benckiser, Tesco, Maersk, Club Med, AbbVie, Airtel, Starbucks, Canal+.
The new network will be led by COO Yann Doussot, who most recently was Global CEO of Havas digital design agency Ekino.