Publishing

SMH & The Age Book Critics Resign To Protest Lack Of Diversity – B&T


Adobe Launches Adobe CQ To Measure Creative Aptitude

Adobe today launched Adobe CQ (creativity quotient), an evaluation tool designed to measure enterprise creative aptitude and capability across teams and organisations. The persona-based test will help leaders understand how to use creativity, cultivate it and accelerate skills development. Adobe managing director for ANZ Suzanne Steele [feature image] said: “With the exponential growth of technology and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]

Canon Australia Named Official Imaging Partner For Sydney Zoo

Canon Australia has today become the first official Imaging Partner of Sydney Zoo. The two-year partnership will see the two experience-led organisations bring to life a variety of on-site and digital platform photographic and creative print activations; each with the purpose of extending the creative and educational experiences of every guest to Sydney Zoo. From […]

Daily Telegraph Loses Geoffrey Rush Appeal

Judge says Geoffrey Rush can keep the cash, however, warns him about making any more ‘Pirates Of The Caribbean’ sequels.

France Bans Visually Stunning Bike TV Ad, Says It Creates ‘Fear’ Of Cars

Sadly, B&T’s had to give up cycling to work. It was less a traffic issue, more a heaving, sweaty, gasping, unfit issue.

“He Is From Another Planet”: Calls For Lionel Messi’s Jersey To Go In NASA Museum Via VMLY&R Argentina

One thing’s for sure, put Lionels Messi or Richie in a headline & you’re guaranteed reads. Such is the power of Lionels.

Burger King Turns McDonald’s Into Its Own Takeaway Restaurants In Latest Stunt

Got a creepy ex who won’t take the hint & bugger off? It’s arguably how McDonald’s feels about Burger King’s marketing.

Hygiene Company Bodyform Tackles Advertising Taboos In Incredibly Emotive, Powerful & Raw #WombStories Campaign

New feminine hygiene ad tackles advertising taboos. The practise of advertising voodoo is not tackled, however.

Xero Launches Love Song To Australia’s Accountants And Bookkeepers After An EOFY Like No Other  

No one ever wants to sit next to the accountant at a dinner party, except at tax time when they become briefly cool.

Val Morgan Creates Epic Michael Jordan Throwback To Mark The Reopening Of Aussie Cinemas

Not suffered that feeling of being completely ripped-off during CV-19 lockdown? Good news, as cinema candy bars re-open.

New opr Report Says Comms Set For Significant Change Due To Three Major “Macroforces”

B&T’s not read this report, but judging by that printing & binding it’s a helluva ritzy affair by the looks of things.

Meet The Women Leading Tech: Lenovo ANZ Marketing Lead Sara Palmieri

There’s no doubting that saying “Lenovo’s Sara Palmieri” would sound better done in the accent of an Italian Lothario.

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak

A pivot towards producing digital webinars, podcasts and animations for clients has seen global vid tech scale-up Shootsta win several new major clients. Since March, Shootsta has secured local work with Orica, The Royal Commission, ASG Group, Teachers Mutual Bank, Savills, Veolia, Vision Australia and Sydney Children’s Hospital Foundation. Globally, it has won contracts with […]

Sydney’s The Star Goes In-House For New “Are You In?” Campaign

The Star tries to broaden visitor appeal beyond pissed NRL players, The Triads & outlawed bikie gangs in new campaign.

Netflix Taps Bozoma Saint John For CMO Role

Netflix announces its third CMO in just 12 months. Fear not, tigers aren’t suspected of playing a role.

ScoMo’s Cash Splash Helps Save M&C Saatchi’s Bacon

Who doesn’t love a government client on the books? Apart from the bureaucracy & public servants in tan polyester slacks.

We’re Back In Business, Baby! B&T Awards 2020 Open For Submissions!

The B&T Awards return! And, judging by the lead image, someone’s also decided to wear lime pantaloons & orange sneakers.

FILA China Appoint Creative Agency Paper Stone Scissors

Paper Stone Scissors staff brushing-up on their “nǐ hǎos” & adoration for Premier Xi Jinping after winning FILA China.

Wednesday TV Wrap: Aussies Once Again Tuning In To News In Droves

If telly rating numbers were a far off galaxy, B&T’s daily wrap would be the radio telescope at Parkes. Or similar.

Facebook Responds To Advertiser Boycott

Facebook has responded to the current advertiser boycott and it’s both direct with just the right smattering of grovel.

Audiences Strengthen As More Australians Get Back To Fitness

Val Morgan Outdoor (VMO) has revealed that audience numbers are averaging 60% pre-COVID levels at VMO Active fitness centres across the country. Western Australia, where health clubs were the first to reopen in May, is now sitting at a 12.4% week-on-week increase, with a return-rate of 72% overall, which Val Morgan anticipates will be reflected […]

Sparro Promotes Hannah Jones To GM

Independent digital marketing agency, Sparro, has today announced the promotion of Key Account Director, Hannah Jones, to General Manager. Jones, who joined Sparro in September 2017, has played a pivotal role in shaping the agency’s unique and award-winning culture and expanding the company’s client portfolio. Sparro Co-Founder and Partner, Morris Bryant, said appointing Jones as […]

Successful female grapic designer watching tutorial about creative ideas at laptop computer during working process in office.Positive student with blonde hair reading business news on netbook

If ever a month had the weight of expectation on it, it’s September as this new study into indie agencies proves.

Jardin Anderson Joins Emotive As Senior Creative

Integrated Creative Agency, Emotive, today announces the appointment of Jardin Anderson as Senior Creative. Jardin joins Emotive’s creative team with plenty of adland experience including roles at The Glue Society, M&C Saatchi Sydney and DDB Melbourne. Jardin Anderson said:​ “​ I am super excited to be a part of the Emotive creative collective. The creative […]

Global Agency 180 Kingsday Redefines Its Brand Consultancy With Launch Of TILT

https://www.180kingsday.com/tilt

Retail Out-Of-Home In Combination With Television Delivers Greater Impact

Shopper Media today released findings from its latest ‘Media Multiplier Effect’ Shopper Study, confirming that using retail OOH in conjunction with television advertising will deliver greater efficiencies for brand and product campaigns. Jamie Hollebone, Shopper Media’s Head of Revenue (pictured), says, “The findings indicate that a combination spend on TVC and retail OOH will boost […]

Smiling businesswoman sitting on her desk. Female business professionals sitting in her office looking away and smiling.

Thinking of re-skilling? If this course isn’t for you there’s also the Arthur Murray Dance Academy or Pond’s Institute.

New Zealand Aids Foundation Appoints Because As Partners For Big Gay Out

Because Creative Experiences ANZ have been appointed to work with the New Zealand AIDS Foundation to deliver the Ending HIV Big Gay Out event in Auckland in February 2021, and the following two years. Because were appointed after a request for proposal, based on their extensive work in the LGBTQIA+ space & experienced team. They […]

BANGKOK, THAILAND- June 26, 2019: Social media app, mobile multi-channel, cross-channel internet online application for people digital lifestyle with logo on iPhone X and ipad pro touchscreen

In this opinion piece, video creation platform Clipchamp head of product Anna Ji discusses how brands can effectively use LinkedIn stories with her five best tips… It’s official, LinkedIn stories has finally made its way onto the LinkedIn platform in an effort to bridge the gap between remote working and teams scattered around the globe. […]