Publishing

Sourcebooks and Sesame Workshop to Publish Heroes Wear Masks to Support Families through Back-to-School Season – Benzinga

CHICAGO, Aug. 11, 2020 /PRNewswire/ — As schools and day care centers reopen, more than eight million preschoolers and kindergarteners will need to wear face masks during the day. Young children may find the new guidelines put in place because of COVID-19 strange and intimidating, but Elmo and his Sesame Street friends are here to help!



Heroes Wear Masks: Elmo’s Super Adventure is a new picture book from Sesame Workshop, the nonprofit educational media organization behind Sesame Street, that will help children manage back-to-school anxiety and understand the changes they’ll face in their classrooms and playrooms.

“One of the most powerful things about the Sesame Street Muppets is how deeply kids identify with them. When they see their friend Elmo adjusting to something unfamiliar—like wearing a mask to school—they realize that they can do it too,” said Steve Youngwood, Sesame Workshop’s President, Media & Education and Chief Operating Officer. “We’re thrilled to work with Sourcebooks to get this special book to families—we hope it helps ease their back-to-school transitions in this difficult time.”

In Heroes Wear Masks, children will see Elmo getting ready to head back to school, with some changes to his morning routine. Things are a little different when Elmo gets to school too: their Sesame Street friend will adopt—and adapt to—some of the safety measures kids will experience themselves, including:

  • Wearing a mask
  • Feeling anxious about leaving home
  • Washing hands frequently
  • Social distancing—not being able to give hugs or high-fives to friends
  • Temperature checks
  • New classroom seating arrangements

“We are so excited to work with our extraordinary partner Sesame Workshop in bringing forth a story that can spark playful learning and offer comfort to families and children facing a new sense of normalcy,” said Karen Shapiro, publishing manager for Sourcebooks Wonderland.

The book will also feature tips for parents and caregivers, including language they can use with young children around handwashing, face masks, back-to-school anxiety, and other ways to stay healthy.

Heroes Wear Masks reminds readers that it’s SUPER to help everyone stay healthy!

For more support, parents can find videos, articles, and games on the Sesame Street: Caring for Each Other hub (sesamestreet.org/caring). Created to meet families’ changing needs during the COVID-19 pandemic, it’s regularly updated with free resources designed to help caregivers provide comfort, manage anxiety, create routines, and foster playful learning at home.

Heroes Wear Masks: Elmo’s Super Adventure
SEPTEMBER 15, 2020
ISBN: 978-1-7282-3659-9 / $10.99 U.S.

Hardcover (8 x 8) / Ages 3–7

Juvenile Fiction/Picture Book

For partnership inquiries, please contact Alexis Banyon at alexis.banyon@sourcebooks.com.

About Sourcebooks
Sourcebooks is a thriving entrepreneurial company that brings extraordinary authors to readers in the most dynamic, data-driven ways. We create books that transcend categories and defy odds and have been honored with hundreds of national bestsellers and awards. We are home to enthusiastic, book-loving employees who are dedicated to connecting books to readers in new and innovative ways. Story by story, book by book, we have touched over 100 million lives. Join us as we change 100 million more. Visit sourcebooks.com for more information.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit sesameworkshop.org.

Media Contact: Heather Moore, heather.moore@sourcebooks.com.

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SOURCE Sourcebooks; Sesame Workshop