Writing

Stow resident collaborates to write new book – Wicked Local Maynard

Jul 29, 2020 at 3:56 PM Jul 29, 2020 at 3:56 PM

RAIN Group, a global sales training company, announced the release of its book “Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely.”

The book was written by RAIN Group President, Mike Schultz, of Stow, and his colleagues Dave Shaby, COO and Andy Springer, chief client officer.

“Virtual Selling” teaches sellers how to thrive in the new sales environment and shares groundbreaking research on virtual selling challenges from both the buyers and sellers’ perspectives.

“After COVID took off in March, we knew sellers would struggle with the transition to virtual. Sellers need to learn how to sell in this new environment, build rapport when they can’t meet face-to-face, collaborate with buyers online, keep them engaged in online sales meetings, and do everything else that happens in the sales process. If you want to win more sales virtually, this book gives you all the tips and tools you need to succeed,” said Schultz.

The book is on Amazon in print and eBook. Visit https://raingrp.com/VirtualSelling.